Affinity Audience

Definition

Google's targeting option for people with demonstrated interests in specific topics. Less creepy than behavioral targeting, only slightly.

Example Usage

We target 'car enthusiasts' with our automotive aftermarket ads using affinity audiences.

Origin

Google Ads feature classification, introduced to organize contextual and interest-based targeting

Fun Fact

Affinity audiences are different from 'in-market audiences'—affinity is 'people who like this,' in-market is 'people about to buy this'

Source: Google Ads Targeting Framework

Related Terms

Intermediate

User Acquisition Cost (UAC)

The cost to acquire one new user, calculated by dividing total acquisition spending by users acquired. It's basically your efficiency metric, and you're probably underestimating it.

📣 Marketing / Advertising

Beginner

house list

Your own database of contacts collected through legitimate, non-creepy means—the marketing equivalent of knowing people personally. It's your most valuable asset that you definitely didn't buy from a sketchy lead broker.

📣 Marketing / Advertising

Beginner

aspirational messaging

Marketing that sells customers not what they are, but what they desperately want to become—thinner, richer, cooler, or at least someone who owns a Peloton. It's the advertising equivalent of a vision board.

📣 Marketing / Advertising

Intermediate

owned media

Marketing channels you control directly, like your website, blog, or email list, as opposed to rented space on platforms that could change their algorithms tomorrow. It's the digital equivalent of owning versus renting, with similar arguments about long-term value.

📣 Marketing / Advertising

Intermediate

conversion optimization

The systematic process of increasing the percentage of visitors who complete desired actions, typically through endless A/B testing and arguing about button colors. Science meets superstition in pursuit of marginal gains.

📣 Marketing / Advertising

Advanced

roadblock

Buying all available ad placements across a platform or time period to dominate visibility and prevent competitor messaging. Subtle as a highway billboard collision.

📣 Marketing / Advertising

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