Where every click is a journey and every impression counts.
Serving different content or ads based on where someone is located, from country-level down to 'currently standing in your competitor's parking lot.' It's location-based marketing that's only slightly creepy.
The supposed core soul of a brand distilled into a pithy sentence that goes on expensive consultant presentations and is immediately forgotten.
The button/link/desperate plea begging users to do something—click, buy, sign up—basically the entire point of your ad compressed into two words.
In marketing warfare, the stats that tell the real story—customers lost, engagement dropped, or brand trust obliterated. The price of a bad campaign.
The spoken or written voice guiding the audience through a story, explanation, or advertisement. Good narration feels conversational and trustworthy; bad narration sounds like a robot reading a car title disclaimer at 2am. It's the difference between 'I want to listen to this person' and 'I want to mute this immediately.'
Your digital shopping cart's prettier older sibling—a holding area where your soon-to-be regretted purchases wait patiently before you commit to the transaction. Also a metaphor for grouping related things together.
When someone explicitly gives permission to receive marketing communications, theoretically because they actually want them. A legal requirement dressed up as customer courtesy.
Attracting customers through valuable content and experiences rather than interrupting them with ads, based on the revolutionary concept that people prefer being helpful to being sold to. It's content marketing with better branding, coined by HubSpot to sell software.
Aggressively targeting your competitor's customers to steal them away—basically poaching with marketing dollars and a smile.
When blog posts and content gradually become less relevant and stop generating traffic—your evergreen content compost pile.
A crude measure of how many humans eyeballs are looking at your ad—basically a less scientific way of saying 'impressions' that sounds cooler in meetings.
Unsolicited direct mail that everyone hates but somehow still works because occasionally human brains malfunction and respond to offers.
The total profit you'll extract from a customer over their entire relationship with you—basically the only metric that actually matters, yet everyone focuses on acquisition instead.
In marketing and analytics, the act of using data to craft a persuasive narrative that proves your point (whether the data fully supports it or not). It's the art of selective truth-telling with charts that make up the story you want to tell.
A dramatic rebranding and revival of something old into something shiny and new—whether it's a spiritual renewal, a comeback, or a product line relaunch. In marketing, rebirth is the carefully orchestrated resurrection of a brand's image.
The mechanical or digital process of reproducing content—whether text, images, or integrated circuits—onto a surface or substrate. In marketing, the actual production phase where your meticulously designed campaigns finally become tangible.
The deliberate repetition of initial consonant sounds in neighboring words—a linguistic technique that makes marketing messages memorable, melodious, and occasionally, mercifully minimalist.
The act of broadcasting information about goods and services with the persistent energy of a door-to-door salesman who's discovered social media. It's the continuous cycle of creating awareness through paid channels, organic content, and those weirdly targeted ads that make you wonder what algorithm knows about you.
Traditional marketing where you push messages to audiences uninvited (ads, cold calls, emails), the kind that makes everyone uncomfortable but somehow still works.
In marketing-speak, to actively involve an audience with your brand through interaction, content, or experience. It's corporate jargon for 'please pay attention to us and maybe buy something.'
Suggesting complementary products to customers based on what they're already purchasing. It's the retail equivalent of being a helpful friend, if that friend worked on commission.
In content marketing and analytics, the act of retelling events, data, or customer experiences in a way that supports your narrative or campaign thesis. Done well, it's storytelling; done poorly, it's obviously cherry-picked propaganda that savvy audiences immediately distrust.
Adding just enough of a trendy ingredient or feature to claim it in marketing materials, despite it having zero meaningful impact. The corporate equivalent of sprinkling glitter on a turd.
When you advertise one thing and deliver something disappointingly different—the classic hustle, now illegal in most places but ethically ambiguous in the digital realm.