Definition

Your digital shopping cart's prettier older sibling—a holding area where your soon-to-be regretted purchases wait patiently before you commit to the transaction. Also a metaphor for grouping related things together.

Example Usage

I added three books to my basket but haven't checked out yet.

Source: E-commerce and retail terminology

Related Terms

Intermediate

native blindness

Consumer tendency to scroll past native advertising without noticing it, having developed immunity to sponsored content that mimics editorial. Evolution in action, advertising division.

📣 Marketing / Advertising
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rebrand

The expensive corporate ritual of slapping a new coat of paint on your company's image when the old one becomes toxic, outdated, or just boring to the marketing team. This typically involves burning millions on consultants to create a 'fresh' logo that looks suspiciously like the old one, followed by forcing everyone to pretend the company is fundamentally different now. It's basically witness protection for businesses, except everyone still remembers what you did.

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Retargeting

The internet's way of following you around like a persistent salesperson after you looked at one pair of shoes for three seconds. You'll see ads for those shoes on every website for the next six months, long after you've already bought them from a competitor.

📣 Marketing / Advertising
Advanced

cathedral building

Long-term brand-building activities that won't show measurable results for months or years, requiring faith that someone will eventually care. The opposite of performance marketing's instant gratification.

📣 Marketing / Advertising
Beginner

Breadcrumb navigation

Those pathways (like Home > Products > Shoes) that help users understand where they are in a website, named after Hansel and Gretel's trail—only this one actually works.

📣 Marketing / Advertising
Intermediate

emotional triggers

Psychological hot buttons marketers press to provoke specific emotional responses that drive action—fear, joy, anger, or FOMO. The puppet strings of persuasion, ethically questionable but demonstrably effective.

📣 Marketing / Advertising

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See “basket” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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