Definition

Your digital shopping cart's prettier older sibling—a holding area where your soon-to-be regretted purchases wait patiently before you commit to the transaction. Also a metaphor for grouping related things together.

Example Usage

I added three books to my basket but haven't checked out yet.

Source: E-commerce and retail terminology

Related Terms

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When Google answers your question directly in the search results without you clicking anything—the future of search that terrifies publishers.

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The words in your advertisement—text trying to convince people they need something they didn't know existed.

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printing

The mechanical or digital process of reproducing content—whether text, images, or integrated circuits—onto a surface or substrate. In marketing, the actual production phase where your meticulously designed campaigns finally become tangible.

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customer acquisition cost

The total cost of winning a new customer, including all marketing and sales expenses divided by the number of customers acquired. Also known as CAC, or 'the metric that determines whether your business model is brilliant or just elaborate money-burning.'

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inorganic

In marketing speak, growth or reach that you actually paid for rather than earned through genuine audience love—the difference between making friends and buying them. Unlike 'organic' content that spreads naturally, inorganic means you opened your wallet to boost that post, sponsor that influencer, or plaster ads across the internet. It's not fake growth, it's just growth with a credit card attached.

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ad fatigue

The phenomenon where repeated exposure to the same advertisement causes declining performance as audiences develop immunity to your creative genius. Your ad doesn't suck; people are just tired of your face.

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See “basket” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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