rebirth

Definition

A dramatic rebranding and revival of something old into something shiny and new—whether it's a spiritual renewal, a comeback, or a product line relaunch. In marketing, rebirth is the carefully orchestrated resurrection of a brand's image.

Example Usage

The company orchestrated a rebirth of its image after the scandal, hiring a new CEO and completely redesigning its logo.

Source: Merriam-Webster via Free Dictionary API

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