Cost Per Click (CPC)

Definition

The amount you pay each time someone clicks your ad, a fee structure designed to reward quantity over quality.

Example Usage

Our CPC jumped to $2.50, which means we're paying premium prices to reach people who will never buy.

Origin

Google AdWords pricing model introduced in 2000

Fun Fact

Highly competitive keywords in finance and law can exceed $100 per click, making every click feel like a small financial hemorrhage.

Source: PPC Advertising Standards

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