Organic Search

Definition

Unpaid traffic from search engines where users find your content through natural ranking. It's the traffic you deserve but have to work hard to earn.

Example Usage

Our organic search traffic has stagnated for two months, which means either our SEO work wasn't good or Google changed the algorithm.

Origin

SEO and web analytics, early 2000s

Fun Fact

Organic search accounts for about 50% of digital traffic for most websites, but this varies dramatically by industry.

Source: SEO and web analytics standard terminology

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Viral Marketing

A marketing strategy that encourages rapid, organic sharing of content so it spreads exponentially. It's the lottery ticket of marketing—everyone dreams of it, few win.

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zombie account

A customer account that's technically active but generates no revenue or engagement, cluttering your metrics like digital dead weight. They're not users, they're ghosts.

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relabel

The business equivalent of putting a new sticker over the old one—whether you're rebranding a product, reorganizing files, or giving a failed initiative a fresh name to try again. In tech, it's reassigning labels in databases or systems; in marketing, it's how last quarter's disaster becomes this quarter's 'learning opportunity.' Same thing, better branding.

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boost

Marketing's favorite verb for describing any incremental improvement, no matter how modest. Whether it's engagement, sales, or morale, everything gets boosted in corporate communications. It's the professional alternative to saying "make bigger" and sounds way more impressive in quarterly reports.

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SEO (Search Engine Optimization)

The practice of optimizing your website to rank higher in organic search results for relevant keywords. It's the long game everyone claims to play but few actually execute.

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