Demand Gen

Definition

Marketing activities designed to create awareness and interest in your product, typically at the top of the funnel. It's the art of getting people to realize they have a problem you can solve.

Example Usage

Our demand gen strategy focuses on educational content because buyers need to understand the problem before they'll buy the solution.

Origin

B2B marketing, 2000s

Fun Fact

Demand gen is often confused with lead gen, but demand gen is about creating desire while lead gen is about capturing interest.

Source: B2B marketing terminology

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lmfpo

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