Where every click is a journey and every impression counts.
Measuring whether people actually looked at your ad beyond just loading—eye-tracking for digital advertising.
A lovingly curated list—whether of books, products, or your failures—organized just systematically enough that you can find what you're looking for (or at least convince yourself you tried). The paper version is definitely not obsolete; some of us still enjoy the tactile experience of circling items we'll never order.
A word or phrase that triggers an ad to appear in search results—basically your best guess at what someone is typing when they're ready to buy.
The obsessive practice of analyzing every step of the customer journey to find where you're hemorrhaging potential buyers, then slightly tweaking button colors.
To slap your name on something—literally or figuratively—thereby vouching for it and taking responsibility if it goes sideways. Whether signing a check or supporting a policy, you're officially putting your credibility behind it.
A curated list of people invited to an event, used for access control, seating arrangements, or to ensure an invitation-only crowd. Guest lists range from formal (weddings, galas) to casual social settings, and are often managed digitally or on paper at entry points.
The cultural phenomenon where something so hilariously terrible becomes wildly popular *because* it's entertaining in its awfulness. It's intentional irony meets mainstream success, where critics and fans collapse into the same audience. Rebecca Black and Jersey Shore are its patron saints.
Someone paid to have loud opinions about stuff on camera or in print, often with minimal actual expertise but maximum confidence. The media's way of turning speculation into 'analysis.'
A Google Ads feature that shows different ads to people based on whether they've visited you before, because once you've been to a party, the host remembers you.
A strategy where you target high-value accounts with personalized campaigns, treating major customers like the celebrities they are.
Optimizing content for queries spoken into Alexa, Siri, or Google Assistant—preparing for a future where people talk to their devices instead of typing.
The final episode of a television season, typically featuring climactic plot developments, major character moments, or cliffhangers that carry into the next season. It serves as a bookend to months of storytelling.
The percentage of impressions you received out of total available impressions you were eligible for—measuring how much of your potential underperformance you're capturing.
Statistical analysis determining how different marketing channels contribute to sales, creating convincing spreadsheets that support whatever you already believe.
The total profit expected from a customer over their relationship with you—the number you use to justify unlimited marketing spend.
In military and business contexts, to break through defenses, barriers, or market resistance with force or strategy. Sounds aggressive because it literally is.
Marketing strategies designed to work without relying on invasive tracking, because apparently GDPR and iOS updates weren't subtle enough hints.
The collection of software tools your company uses to do marketing, usually including 30+ overlapping tools nobody fully understands.
One person's brief encounter with your website before they inevitably click away. The metric that makes analytics dashboards look respectable even when nobody's actually reading anything.
A prospect who's been validated as a genuine sales opportunity—the thing your sales team pretends is qualified when it isn't.
A visual pattern or image broadcast by TV stations to calibrate picture quality, typically displayed when no regular programming was scheduled, most commonly before or after regular broadcast hours.
An MTV show that premiered in 1988 and showcased hip-hop and rap music videos, becoming instrumental in bringing rap from underground culture to mainstream television and helping launch the careers of major hip-hop artists.
A product or item freely given to an influencer or content creator by a brand, with the expectation (though not always contractual obligation) that it will be featured or promoted in their content.
The gradual accumulation of something—whether it's anticipation, debt, plaque on your teeth, or pressure before a quarterly earnings call. In marketing, it's the strategic teasing that makes people wait with bated breath (or forget about your product entirely).