Definition

One person's brief encounter with your website before they inevitably click away. The metric that makes analytics dashboards look respectable even when nobody's actually reading anything.

Example Usage

Our blog post got 50,000 pageviews last month, though we suspect 49,000 were accidental clicks from bots and confused search engine visitors.

Source: Digital marketing terminology, common in web analytics

Related Terms

Advanced

Hinsheri paradox

A marketing phenomenon where a product everyone in your bubble swears is popular gets discontinued within a week due to abysmal actual sales—a humbling reminder that your friend group's opinions don't represent market reality. Named after a marketing theorist, it's the universe's way of deflating hype.

📣 Marketing / Advertising
Beginner

hard bounce

When your email hits a brick wall because the address doesn't exist, was typed wrong, or the domain vanished into the internet void. Unlike a soft bounce, this failure is permanent and your email is never coming back from buying cigarettes.

📣 Marketing / Advertising
Beginner

bottom of funnel

The final stage where prospects are ready to convert, having survived the grueling journey through awareness and consideration. Where marketing hands the baton to sales and hopes they don't fumble.

📣 Marketing / Advertising
Advanced

Attribution

The science of figuring out which marketing channel deserves credit for a sale, which is basically like five people arguing over who actually scored the goal. Every team claims they were the crucial touchpoint, and nobody can prove otherwise.

📣 Marketing / Advertising
Beginner

adman

A professional manipulator of mass consciousness who gets paid to make you emotionally invested in purchasing decisions you didn't know you needed to make.

📣 Marketing / Advertising
Intermediate

Drip Campaign

A series of automated emails that slowly wears down a prospect's resistance over time, like water torture but with subject lines. The idea is that if you email someone enough times, they'll eventually buy something just to make it stop.

📣 Marketing / Advertising

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See “pageview” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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