Zero-Click Search

Definition

When Google answers your question directly in the search results without you clicking anything—the future of search that terrifies publishers.

Example Usage

Google's featured snippets mean 60% of mobile searches now result in zero clicks to any website.

Origin

Emerged around 2016-2017 as Google increasingly answers questions in snippets

Fun Fact

Zero-click searches now account for over 60% of all searches, meaning most search traffic evaporates before reaching websites

Source: SEO and search engine research

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