Where every click is a journey and every impression counts.
The percentage of people who see your ad and actually click it, calculated as clicks divided by impressions. It's the metric that separates ads people tolerate from ads people actively ignore.
A clear instruction telling people what to do next ('Sign Up Now,' 'Buy Today,' 'Learn More'). The moment you stop hinting and start commanding.
Google's system for handling analytics and advertising when users don't consent to tracking. It measures conversions without personally identifying people.
The amount of money an advertiser pays for each click on their ad—the bill arrives one disappointment at a time.
The total revenue a customer generates over their entire relationship with a company, minus acquisition costs. The metric that separates sustainable businesses from the ones burning VC money hoping something sticks.
Someone paid to have loud opinions about stuff on camera or in print, often with minimal actual expertise but maximum confidence. The media's way of turning speculation into 'analysis.'
The total profit expected from a customer over their relationship with you—the number you use to justify unlimited marketing spend.
Software that unifies customer data from all sources into a single profile—basically corporate stalking but it's legal.