CRM (Customer Relationship Management)

Definition

Software for tracking every interaction with customers so you never forget a detail and can guilt them into buying more.

Example Usage

Our CRM has 50,000 contacts but we only have 200 active customers, mostly because people don't stay around after we stop emailing them.

Origin

Concept from business management, formalized as software category in 1990s

Fun Fact

Poor CRM adoption is one of the top reasons CRM implementations fail—employees resist digital tracking of their relationships

Source: Salesforce and CRM industry standards

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