Definition
The function responsible for marketing technology, analytics, data management, and process optimization. Often abbreviated MarOps, it's the team that actually makes marketing work while creative people take credit.
Example Usage
Marketing operations discovered our attribution model was broken six months ago, but everyone was too busy launching campaigns to care.
Origin
Emerged as a distinct function in the 2000s as marketing became more technology-dependent
Fun Fact
Companies with dedicated marketing operations teams are 2x more likely to exceed their revenue goals, yet most CMOs still don't understand what they do.
Source: Marketing technology and organizational terminology
Related Terms
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See “marketing operations” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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