Audience Overlap

Definition

The same people appearing in multiple audience segments—the uncomfortable realization that you're targeting recycled prospects.

Example Usage

Our audience overlap analysis showed we're spending 40% of budget reaching the same 10% of people.

Origin

Digital marketing analytics, popularized 2010s

Fun Fact

Significant audience overlap can reduce overall campaign efficiency by 25-40% when not managed.

Source: Media buying standards

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