PR package

Definition

A free product or collection of items sent by a brand to an influencer, journalist, or media personality, hoping they will mention or review it positively.

Example Usage

The makeup artist received a PR package from the cosmetics company with their entire new collection.

Origin

Combines 'PR' (public relations, from mid-20th century) with 'package,' popularized as influencer culture grew in the 2010s.

Fun Fact

Some influencers receive hundreds of PR packages monthly, leading to dedicated 'unboxing' content on social media.

Source: Definition backfill (hailey)

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