Definition

A group of customers acquired at the same time, tracked together to see how many stop using your product. It's watching your customer attrition in real-time.

Example Usage

Our May cohort had 35% churn by month 6, slightly better than April's 38%—we're improving by not getting worse.

Origin

Cohort analysis methodology from business analytics

Fun Fact

Cohort analysis reveals that newer customers often churn faster, suggesting your product quality or onboarding is declining.

Source: Analytics and customer retention measurement

Related Terms

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account-based marketing

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Click Fraud

Fraudulent clicks on your ads from bots, competitors, or people with nothing better to do. It's emptying your ad budget for nothing.

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heat map

A visual representation showing where users click, scroll, and gaze on your website, revealing the harsh truth that nobody reads your carefully crafted copy. It's like a lie detector test for your web design assumptions.

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Marketing Qualified Opportunity (MQO)

A prospect who's moved beyond MQL status and is actively in sales conversations. Basically an MQL that hasn't ghosted you yet.

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Advanced

Voice Search Optimization

Optimizing content for queries spoken into Alexa, Siri, or Google Assistant—preparing for a future where people talk to their devices instead of typing.

📣 Marketing / Advertising

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