Where every click is a journey and every impression counts.
A metric measuring customer loyalty by asking how likely someone is to recommend your company on a 0-10 scale. Promoters (9-10) minus detractors (0-6) equals your score, which somehow ignores the passives (7-8) entirely.
When potential customers add items to their online cart but leave without completing the purchase. It's the digital equivalent of filling a physical cart, then abandoning it in the cereal aisle and leaving the store.
The average duration visitors spend on a website during a session, measured from arrival to departure or timeout. It's a metric that can't distinguish between engaged reading and forgetting you left a tab open.
A sequential ad serving method where inventory is offered to buyers in a predetermined order of priority until someone accepts, rather than through simultaneous auction. It's the queue system of programmatic advertising.
When influencers grant brands permission to run ads from the influencer's social media account, combining organic authenticity with paid promotion's targeting and scale. It's puppet mastery with consent.
The cost per thousand impressions in advertising, from the Latin 'mille' meaning thousand. It's the pricing model where you pay for eyeballs, whether or not those eyeballs care about what they're seeing.
The art of slicing your audience into neat little boxes so you can target them with laser precision. Marketers love this term because it makes dividing people into demographics sound scientific rather than slightly creepy. Think of it as organizing humans like a well-arranged charcuterie board.
A self-reinforcing cycle where outputs of a system become inputs that drive further growth, creating a compounding effect. It's like a marketing perpetual motion machine, except these sometimes actually work.
The two fundamental metrics of advertising campaigns: reach measures how many unique people see your ad, while frequency measures how many times they see it. The eternal balancing act between annoying everyone once versus annoying some people repeatedly.
An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine marketing. Abbreviated PPC, it's a system where you literally pay for attention one click at a time.
Providing a seamless customer experience across all channels and touchpoints, whether online, in-store, mobile, or social. It's the marketing equivalent of being everywhere at once, executed by companies that can barely manage email.
The corporate art of pretending your product has always been something else when the original marketing plan fails spectacularly. It's like watching a failed actor reinvent themselves as a lifestyle guru, complete with new messaging and a suspiciously enthusiastic press release. Brands do this when they realize people actually hate what they thought they were selling.
A curated audience of people who previously interacted with your brand, creating a permission structure to follow them around the internet like a well-intentioned stalker. It's not creepy, it's marketing.
Terms you explicitly exclude from triggering your ads, preventing wasteful spending on irrelevant searches. The marketing equivalent of telling your GPS which routes to avoid, except it actually listens.
Automated auction-based ad buying where impressions are sold individually in milliseconds as pages load. High-frequency trading energy applied to banner ads, because markets apparently need to operate at inhuman speeds everywhere.
Visual representation of user behavior showing where people click, scroll, and hover, typically revealing that nobody reads your carefully crafted copy. The marketing equivalent of finding out which parts of your outfit actually get noticed.
Structured data file containing your product catalog information that feeds into shopping platforms and dynamic ads. The spreadsheet that launches a thousand SKUs into the digital marketplace, assuming you formatted everything correctly.
Adaptive advertisements that automatically adjust size, format, and appearance to fit available ad spaces, using machine learning to optimize combinations. Google's way of saying 'just give us assets and we'll figure it out.'
Marketing yourself as environmentally friendly while your actual practices range from negligible to actively harmful, sustainability theater at its finest. It's slapping a leaf logo on your product while dumping toxic waste out back.
Marketing's favorite verb for describing any incremental improvement, no matter how modest. Whether it's engagement, sales, or morale, everything gets boosted in corporate communications. It's the professional alternative to saying "make bigger" and sounds way more impressive in quarterly reports.
A completely obvious insight or recommendation that anyone could have identified without research or analysis. The marketing equivalent of saying water is wet.
A data visualization or report that shows just enough information to be tantalizing but hides the important details. Reveals the appealing parts while covering up the ugly truth.
The principle that your key message should be clear and compelling enough to be understood if displayed on a billboard for only a few seconds. If you can't explain it while driving 65 mph, it's too complicated.
An untapped market space with little to no competition, as opposed to 'red ocean' markets soaked in competitor blood. The mythical promised land every marketer claims they've discovered.