Disrupting disruption with disruptive disruptions since 2010.
The art of building a valuable company while raising as little outside funding as possible, preserving founder ownership and bragging rights. It's increasingly rare in an era of mega-rounds and bloated valuations.
Net Promoter Score—a survey asking customers how likely they are to recommend you (0-10). Mostly used to confirm whatever founders already believe about customer satisfaction.
A reserve of shares set aside to recruit employees with stock options, typically carved out before valuation to dilute founders rather than investors. A necessary evil that feels like robbery when you're calculating founder ownership.
The actual money behind venture capital—pension funds, endowments, and rich people who give VCs money to invest and hope they know what they're doing. They're 'limited' because they can't tell the GP how to do their job.
When a startup seeks a lead investor for their next round who isn't part of their existing investor group, potentially signaling problems or a desire for fresh perspectives. It's the venture capital equivalent of changing friend groups.
In medieval times, a water-filled ditch that kept invaders at bay; in modern business, the metaphorical competitive advantages that protect a company from rivals trying to steal its lunch money. Warren Buffett popularized this term to describe sustainable competitive advantages like strong brands, network effects, or regulatory barriers. The wider the moat, the harder it is for competitors to storm your castle and the more VCs will swoon over your pitch deck.
The noble art of convincing individuals, corporations, and foundations to part with their money for your cause, institution, or startup dream. In education, it's what keeps universities building new buildings with donors' names on them. In nonprofits and startups, it's a full-time job disguised as networking events and carefully crafted pitch decks.
Having personal capital at risk in an investment or venture, theoretically aligning interests between founders and investors. It's the 'put your money where your mouth is' principle, except everyone's mouth is usually writing checks their bank account can't cash.
A handshake agreement between friends to keep something confidential—no lawyers, no paperwork, just mutual trust and the vague hope nobody steals your million-dollar idea. It's an NDA for people too broke to afford an actual NDA.
A Stripe-era instrument designed to be even simpler than convertible notes—basically a promise to give equity someday, maybe.
That mythical moment when your product stops being something you force people to use and they actually want it. Also known as 'the point founders finally sleep at night.'
A small-scale demonstration that your idea actually works before you burn through millions scaling something that doesn't.
Section 409A of the tax code that requires startup stock options to be valued at fair market value when granted; 101 refers to California corporate code. It's basically the IRS saying 'no, you can't just give away equity tax-free.'
A contractual mechanism that shields early investors from dilution when a startup raises money at a lower valuation than previous rounds. It's basically insurance against your company becoming less cool than you thought it was.
A startup fundraising round with overwhelming investor demand, usually led by a top-tier firm with multiple others fighting for allocation. The velvet rope nightclub of venture capital.
Stock-like compensation arrangements that mimic equity ownership without actually granting shares, often used to avoid dilution or regulatory complications. All the incentive alignment with bonus legal complexity.
To speed something up faster than its natural pace—the startup equivalent of hitting the gas pedal on your growth metrics. Often used by VCs who want their portfolio companies to move at warp speed regardless of whether the infrastructure can handle it.
A startup that aims to be both profitable AND socially responsible, as opposed to unicorns that prioritize growth at any cost. They're real, sustainable, and less likely to leave a trail of layoffs and burned capital.
The additional value investors pay for governance rights and control provisions beyond pure economics, willing to pay higher prices for board seats and veto powers. The surcharge for not trusting founders to run the company they founded.
Simple Agreement for Future Tokens—a legal instrument for investing in future cryptocurrency tokens, for when you want equity but make it crypto.
A half-baked version of your product with just enough features to validate whether customers actually want it—or to prove they don't.
Proof that actual humans are willing to pay actual money for your product, the ultimate validation for the venture capital community.
Selling to other companies rather than consumers, typically involving longer sales cycles and higher contract values.
Built entirely in-house by internal team without external consultants or enterprise solutions; a diplomatic term meaning 'we did this ourselves with our budget and talent level.'