MRR (Monthly Recurring Revenue)

Definition

How much money your subscription business expects to make monthly from existing customers. The metric that makes founders feel slightly less broke.

Example Usage

Our MRR is $150K right now, which sounds impressive until you multiply it by our burn rate and realize we're still doomed.

Origin

SaaS industry metric developed in 2000s

Fun Fact

MRR growth is more important to investors than total MRR, because a line going up looks better in PowerPoint

Source: SaaS-specific financial terminology

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bootstrap

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