Where every click is a journey and every impression counts.
A geographic region defined by TV market reach—now used for targeted advertising to reach people in specific cities or regions even if they can't see your ads on TV.
Ads that automatically customize content based on the viewer's interests, behavior, or demographics. The algorithm does the personalization work for you.
Statistical characteristics of a population (age, gender, income, location, education) used to define and target audience segments. The lazy marketer's first attempt at precision.
Connecting online and offline user data using logged-in identifiers rather than probabilistic guessing—basically asking people who they are instead of playing statistical poker.