Digital Asset Management (DAM)

Definition

A system for organizing, storing, and retrieving digital files (images, videos, documents) so your team doesn't waste hours searching for yesterday's logo.

Example Usage

We implemented a DAM solution to centralize all our brand assets and reduce version control chaos.

Origin

Enterprise content management terminology, emerged in the 1990s with digital media proliferation

Fun Fact

A lost brand asset costs companies thousands in re-creation and brand inconsistency.

Source: Digital asset management and content management standards

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