Definition

A fancy word for 'slice' that marketers use to sound more professional when dividing customers into groups. Whether it's a pie chart section, a customer demographic, or a portion of your total addressable market, segments make everything feel quantifiable and strategic. It's basically the business world's way of saying 'let's break this down.'

Example Usage

The luxury segment represents only 15% of our customer base but generates 45% of revenue.

Source: Common business terminology

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