metrics-driven

Definition

A company culture claiming to make decisions based on data analysis rather than gut feeling, though which metrics get measured mysteriously align with what leadership already wanted to do. It's astrology for MBAs.

Example Usage

We're totally metrics-driven, which is why we track 47 different KPIs but only discuss the three that are trending upward.

Origin

Management consulting and data analytics movement of 2000s-2010s

Fun Fact

Being metrics-driven often means drowning in dashboards while ignoring that your core product doesn't solve any real problem.

Source: Business analytics and management methodology

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