churned

Definition

Past tense of churning, describing customers who've abandoned ship or accounts that have been excessively traded for commissions. In the startup world, it's the past tense of failure—these are the users who tried your product and decided literally anything else was better. When your investors ask about churned customers, it's never a fun conversation.

Example Usage

We churned 500 users last month after they discovered our 'unlimited' plan had very specific limits buried in the terms of service.

Source: Business terminology

Related Terms

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cold email

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Intermediate

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aqui-dump

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