Definition
The adjective slapped on every product, service, and startup pitch deck to signal 'we're doing something allegedly new.' Something innovative is supposed to be groundbreaking and forward-thinking, though these days it often means 'we added AI to it.' If your company isn't innovative, you're basically admitting you're stuck in 2005 with a flip phone.
Example Usage
The company's innovative approach involved doing exactly what their competitors did but with a millennial pink color scheme.
Source: Business and technology terminology
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See “innovative” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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