Definition

Extravagant or intensive publicity and promotion; can also mean genuine excitement or buzz surrounding an event, person, or product.

Example Usage

The hype around the new gaming console was so massive that stores sold out within hours.

Origin

Emerged in 1980s African-American vernacular tied to hip-hop culture, originally describing exaggerated marketing claims; now encompasses both artificial buzz and organic excitement.

Fun Fact

Modern usage often collapses the distinction between manufactured hype and authentic excitement, making it ambiguous whether enthusiasm is genuine or engineered.

Source: Definition backfill (hailey)

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