customization

Definition

The act of modifying a product or service to meet specific individual preferences, or in corporate speak, charging customers extra to get exactly what they want. It's why your new car costs $10K more than the base model and why every SaaS platform has seventeen pricing tiers. The beautiful illusion that you're getting something unique when really you're just checking boxes on a dropdown menu.

Example Usage

The 'customization options' on our enterprise platform basically let clients choose which shade of blue they want their dashboard to be—for only $500 more per month.

Source: Wiktionary via Free Dictionary API

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