Definition

In marketing, the act of acquiring and retaining customer attention, data, or loyalty—the primary objective disguised as content strategy.

Example Usage

Our email campaign's goal is to capture leads before competitors flood their inbox with better offers.

Source: Common marketing terminology

Related Terms

Advanced

lookalike expansion

The process of finding new prospects who resemble your existing customers, using algorithms to clone your best audience at scale. It's digital matchmaking based on the assumption that people similar to your customers will also tolerate your product.

📣 Marketing / Advertising
Advanced

call-down

When a channel partner or retailer requests inventory or marketing support from a larger vendor based on pre-negotiated terms. Essentially the corporate equivalent of calling in a favor you're contractually owed.

📣 Marketing / Advertising
Beginner

marketing persona

A semi-fictional representation of your ideal customer based on research and data, complete with demographics, behaviors, and a name like 'Marketing Mary' or 'Developer Dan.' It's an imaginary friend who justifies your marketing decisions.

📣 Marketing / Advertising
Intermediate

pyramid

In business contexts, a hierarchical structure that's theoretically stable but often resembles a financial house of cards. Most famous for the multi-level marketing version, where enthusiastic salespeople discover they're actually the ones being sold to. The Egyptian kind at least has the decency to last 4,500 years.

📣 Marketing / Advertising
Intermediate

always-on marketing

A continuous marketing approach that maintains constant brand presence rather than campaign bursts, like keeping the lights on instead of throwing occasional raves. The marathon runner's philosophy applied to advertising spend.

📣 Marketing / Advertising
Intermediate

Lead Generation

The process of finding people who might want to buy your stuff, which mostly involves bribing strangers with free ebooks in exchange for their email addresses. It's essentially the corporate version of trick-or-treating, but you're the one handing out candy.

📣 Marketing / Advertising

Translate This Term

See “capture” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Intermediate

omds

British slang abbreviation for 'oh my days,' which is itself a euphemistic alternative to 'oh my god.' It's the UK's con...