Definition

User Generated Content, which is a polite way of saying you're using your customers' photos and videos instead of paying for a professional shoot. It's the marketing equivalent of asking someone to bring a dish to a dinner party you're hosting.

Example Usage

"Our UGC strategy is amazing. We get free content and our customers get the thrill of being reposted with absolutely no compensation."

Related Terms

Beginner

advertise

To shout about your product/service/existence into the void of human consciousness with the faint hope that someone might actually care. The fine art of convincing people they need something they didn't know they wanted, using psychology, repetition, and enough dopamine triggers to make a lab rat blush.

📣 Marketing / Advertising
Beginner

pay-per-click

An advertising model where advertisers pay each time someone clicks their ad, rather than for impressions or placement. It's the 'you only pay for actual interest' model, assuming clicks indicate interest rather than accidental taps.

📣 Marketing / Advertising
Beginner

brand graveyard

The collection of discontinued products, abandoned campaigns, or failed rebrands that haunt a company's history. Where marketing dreams go to die and become cautionary tales.

📣 Marketing / Advertising
Advanced

call-down

When a channel partner or retailer requests inventory or marketing support from a larger vendor based on pre-negotiated terms. Essentially the corporate equivalent of calling in a favor you're contractually owed.

📣 Marketing / Advertising
Intermediate

Top of Funnel

The widest part of the marketing funnel where you cast the broadest net possible and hope some fish are actually interested in enterprise software. It's where you attract the maximum number of people who will never, ever become customers.

📣 Marketing / Advertising
Intermediate

heat map

A visual representation showing where users click, scroll, and gaze on your website, revealing the harsh truth that nobody reads your carefully crafted copy. It's like a lie detector test for your web design assumptions.

📣 Marketing / Advertising

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