Definition

Search Engine Optimization, the dark art of convincing Google your website deserves to be on page one. It involves a mixture of keyword stuffing, backlink begging, and praying that Google's latest algorithm update doesn't send your traffic back to the Stone Age.

Example Usage

"Our SEO expert says we need more backlinks. He also said that in 2019, 2020, 2021, 2022, and every year since."

Related Terms

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influencer whitelisting

When influencers grant brands permission to run ads from the influencer's social media account, combining organic authenticity with paid promotion's targeting and scale. It's puppet mastery with consent.

📣 Marketing / Advertising
Beginner

publicity

The art of getting people to pay attention to something through media coverage, press releases, and strategic information drops, ideally without having to pay for advertising. It's what happens when your brand does something newsworthy enough that journalists actually care to write about it. Unlike advertising, publicity is theoretically "earned," though publicists would argue they work pretty hard to make it look effortless.

📣 Marketing / Advertising
Beginner

pre-roll fatigue

The soul-crushing weariness viewers experience from excessive unskippable video ads before content. Usually measured by the desire to throw devices across rooms.

📣 Marketing / Advertising
Advanced

identity transference

A psychological marketing tactic where advertisers convince you that buying a product literally transforms you into a cooler, better version of yourself. It's why people name their cars and spend more on vehicle maintenance than their own healthcare. The dark art of making consumers believe they don't just own the product—they ARE the product.

📣 Marketing / Advertising
Beginner

buzz kill

A negative news story, bad review, or PR crisis that immediately deflates positive momentum from a product launch or campaign. The party-pooper of marketing timelines.

📣 Marketing / Advertising
Intermediate

fighting strategy

A media scheduling approach where advertising runs in bursts with gaps between flights, as opposed to continuous presence. Perfect for brands that want intermittent relevance and confused consumers.

📣 Marketing / Advertising

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