Definition

The universally despised website element that appears uninvited like a digital door-to-door salesman, blocking content you actually want to see with newsletters you'll never read. Marketing teams swear they increase conversions while users develop involuntary muscle memory for locating tiny X buttons. The internet's most successful experiment in training an entire generation to have lightning-fast reflexes.

Example Usage

I couldn't even read the headline before three popups asked for my email, location, and apparently my firstborn child.

Source: Common web design and marketing terminology

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display network

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advertorial

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bleed

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marketing persona

A semi-fictional representation of your ideal customer based on research and data, complete with demographics, behaviors, and a name like 'Marketing Mary' or 'Developer Dan.' It's an imaginary friend who justifies your marketing decisions.

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