sell it

Definition

To enthusiastically describe and recommend a dish to guests, using sensory language and genuine passion to make it irresistible. The performance art of making someone crave something they didn't know existed.

Example Usage

"When you describe the special, really sell it—talk about the crispy skin and the truffle butter."

Origin

Restaurant sales training terminology borrowed from general sales culture

Fun Fact

Servers who effectively 'sell' specials can increase their average check size by 20-30%.

Source: Restaurant sales and service terminology

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See “sell it” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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