Remarketing (Retargeting)

Definition

Showing ads to people who have already visited your website but didn't convert—digital stalking with a polite veneer and a display network budget.

Example Usage

Our remarketing campaign brought back 8,000 abandoned cart users, converting 12% of them.

Origin

Introduced by Google in 2007, revolutionizing how advertisers engage with warm audiences.

Fun Fact

Remarketing audiences are 70-150% more likely to convert than cold traffic, making them one of the highest-ROI advertising channels.

Source: Google Ads and Audience Targeting terminology

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