Definition

The measurable outcome or impact of a marketing campaign, creative execution, or strategic initiative. Basically, the proof that your brilliant idea actually moved the needle, or didn't.

Example Usage

Our new TikTok campaign had an incredible viral effect, driving 2M impressions in 48 hours.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Beginner

editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

📣 Marketing / Advertising
Advanced

bid shading

An algorithmic technique in programmatic advertising that reduces your bid to just above the second-highest bidder, saving money while still winning auctions. The poker player's bluff applied to ad tech.

📣 Marketing / Advertising
Beginner

Click-through rate (CTR)

The percentage of people who see your ad and actually click it—a vanity metric that makes marketers feel important until they check conversion rates.

📣 Marketing / Advertising
Intermediate

demand generation

Marketing activities designed to create interest in a product or service where none previously existed, rather than just capturing existing demand. Building the haystack before finding the needle.

📣 Marketing / Advertising
Beginner

legend

The helpful little key at the bottom of a map or chart that explains what all those mysterious symbols and colors actually mean. Without it, you're just staring at meaningless squiggles and wondering if the purple blob is a lake or a category error.

📣 Marketing / Advertising
Beginner

story

Marketing's favorite weapon: a narrative arc designed to make people care about your product by connecting it to human emotion instead of just listing features. The best stories make you forget you're being sold to. The worst ones make you want to mute the company forever.

📣 Marketing / Advertising

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Intermediate

stage

An unpaid trial shift where aspiring cooks prove their worth through free labor, disguised as a 'learning opportunity.' ...