MarTech Stack

Definition

The collection of marketing technology tools a company uses (CRM, email, analytics, ads, automation). Most companies end up with 50-100+ overlapping tools they barely integrate.

Example Usage

Our MarTech stack includes Salesforce, HubSpot, Google Analytics, and eight other platforms that don't talk to each other.

Origin

Term emerged in 2010s as marketing technology proliferated

Fun Fact

The average company has 70+ tools in their MarTech stack, spending an estimated $120,000+ annually on marketing software.

Source: Martech Landscape reports (Chief Marketing Technologist)

Related Terms

Advanced

marketing attribution

The practice of determining which touchpoints deserve credit for a conversion, attempting to solve marketing's eternal question: 'Which half of my advertising is working?' Spoiler: there are no perfect answers.

📣 Marketing / Advertising

Intermediate

Click Fraud

Fraudulent clicks on your ads from bots, competitors, or people with nothing better to do. It's emptying your ad budget for nothing.

📣 Marketing / Advertising

Intermediate

Nurture Campaign

A series of emails or content designed to move prospects through the sales funnel by providing relevant information at each stage. It's patience, automated.

📣 Marketing / Advertising

Intermediate

skyscraper technique

Finding top-performing content in your niche and creating something demonstrably better, taller, and more comprehensive to outrank it. The marketing equivalent of one-upping your neighbor's Christmas lights.

📣 Marketing / Advertising

Advanced

Marketing Qualified Account (MQA)

In ABM, a company that matches your ideal customer profile and has shown buying intent—basically an account-level MQL before we hand it to sales to disappoint us.

📣 Marketing / Advertising

Intermediate

hygiene content

Basic, always-on content that answers common questions and maintains consistent brand presence. The vegetables of content marketing—not exciting, but necessary.

📣 Marketing / Advertising

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