Definition
A high-caffeine cola brand launched in 1985 that marketed itself as containing "twice the caffeine" of regular colas, targeting consumers seeking a more potent energy boost. It became a cult favorite among programmers, night-shift workers, and students during the late 1980s and 1990s.
Example Usage
The programmer kept a six-pack of Jolt Cola next to his computer during the all-night coding session.
Origin
Created by C.J. Del Toro and introduced by a small beverage company to capitalize on the emerging market for high-caffeine beverages.
Fun Fact
Jolt Cola's marketing tagline was 'All the sugar and twice the caffeine,' and it became emblematic of 1980s-90s hacker and programmer culture before being discontinued and later revived.
Related Terms
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