Employer Value Proposition (EVP)

Intermediate 👥 Human Resources

Definition

The carefully crafted fantasy of what makes your company a great place to work, which differs significantly from the employee value proposition (survival and a paycheck).

Example Usage

Our EVP emphasizes 'cutting-edge culture and innovation,' which apparently means everyone fights over the same three standing desks.

Origin

Marketing concept adapted to HR in the 2000s

Fun Fact

The companies with the best EVPs are usually run by people who haven't worked in an actual office in five years

Source: Employer Branding Standards

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