Definition

In graphic design and content marketing, a highlighted excerpt or quote pulled from the main text and displayed prominently to grab attention from people who refuse to read full articles. Think of it as the literary equivalent of waving your arms and shouting "LOOK AT THIS PART!" It's journalism's admission that nobody actually reads anymore.

Example Usage

We added three call-outs to the article because our analytics show readers spend an average of 8 seconds on the page.

Source: Publishing and design terminology

Related Terms

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billboard test

The principle that your key message should be clear and compelling enough to be understood if displayed on a billboard for only a few seconds. If you can't explain it while driving 65 mph, it's too complicated.

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Growth Hacking

A Silicon Valley term for marketing on a budget, dressed up to sound like you're breaking into a mainframe. In practice, it usually means spamming people on LinkedIn and calling it a strategy.

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media planning

The strategic process of determining where, when, and how frequently to place advertising to reach target audiences effectively. It's like planning a military campaign, except the objective is getting people to buy laundry detergent.

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Touchpoint

Any interaction a customer has with your brand, from seeing an ad to calling customer service to rage-tweeting about your product. Marketers love counting touchpoints because it makes a seven-touch sale sound strategic instead of exhausting.

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Remarketing

Showing ads to people who have already visited your website, because apparently the first impression wasn't creepy enough. It's the digital equivalent of a store clerk following you home and taping their business card to your front door.

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Advanced

growth loop

A self-reinforcing cycle where outputs of a system become inputs that drive further growth, creating a compounding effect. It's like a marketing perpetual motion machine, except these sometimes actually work.

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