brand deal

Definition

A formal business agreement between an influencer or content creator and a brand, typically involving compensation in exchange for promoting the brand's products or services.

Example Usage

She signed a brand deal with the energy drink company to feature their product in her gaming videos.

Origin

Combines 'brand' (popularized in modern marketing in the 20th century) with 'deal,' common usage in influencer economy since 2010s.

Fun Fact

Top-tier influencers can earn anywhere from thousands to millions of dollars per brand deal, depending on their audience size and engagement.

Source: Definition backfill (hailey)

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