Conversions

Beginner 📣 Marketing / Advertising

Definition

When someone actually does what you want—buy, sign up, call—the rare moment that justifies your entire marketing spend.

Example Usage

We got 500 conversions from the email campaign, but our VP wants 5,000.

Origin

E-commerce and sales funnel terminology

Fun Fact

Average conversion rate is 2-3% across industries, so 0.5% is below average

Source: Digital marketing and e-commerce standards

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Call to Action

A button or phrase designed to make someone do something immediately, like a digital drill sergeant screaming BUY NOW at your eyeballs. The entire internet is just an arms race of increasingly desperate calls to action.

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cost per thousand

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conversion optimization

The systematic process of increasing the percentage of visitors who complete desired actions, typically through endless A/B testing and arguing about button colors. Science meets superstition in pursuit of marginal gains.

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