Attention Metrics

Advanced 📣 Marketing / Advertising

Definition

Measuring whether people actually looked at your ad beyond just loading—eye-tracking for digital advertising.

Example Usage

Our attention metrics showed 35% of users scrolled past the ad without looking, so maybe animation wasn't enough.

Origin

Advertising measurement innovation, emerged 2015+

Fun Fact

Ads with high attention scores correlate with 30%+ higher brand lift than low-attention equivalents.

Source: Advertising research standards

Related Terms

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Ad Copy

The words in your advertisement—text trying to convince people they need something they didn't know existed.

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sales qualified lead

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impacts

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