Definition

Corporate-speak for the movers and shakers whose influence keeps the organizational machine spinning. Usually preceded by 'big' to passive-aggressively remind you of the hierarchy and your relatively stationary position within it.

Example Usage

She's definitely one of the big wheels running that division.

Source: Common business terminology

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To casually suggest ideas without thorough analysis, like throwing things at a wall to see what sticks. The opposite of rigorous strategic planning, yet somehow equally valued in meetings.

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quick win

An easily achievable success that builds momentum and credibility, often prioritized when someone needs to look productive fast. The business equivalent of a participation trophy you give yourself.

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edge

That mythical competitive advantage every business claims to have but few can actually articulate without resorting to buzzwords. In corporate speak, it's whatever supposedly sets you apart from competitors—better technology, unique expertise, or more commonly, better marketing. The thing venture capitalists ask about in pitch meetings while secretly checking their phones.

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magic quadrant

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See “wheels” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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