vsco girl

Definition

A Gen-Z aesthetic and social media subculture characterized by minimalist fashion, environmentalism, and use of the VSCO photo-editing app; stereotypically associated with traits like Hydro Flask water bottles and eco-consciousness.

Example Usage

She's definitely a VSCO girl with that vintage camera and sustainable fashion sense.

Origin

Named after VSCO, a photo-editing and social media app founded in 2011; the 'VSCO girl' aesthetic solidified as a recognizable subculture around 2019.

Fun Fact

The VSCO girl stereotype became so pervasive that it spawned countless memes, parodies, and even inspired actual shifts in sustainable fashion trends among teens.

Source: Definition backfill (hailey)

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