brain rot

Definition

The mental deterioration caused by consuming too much low-quality internet content, particularly short-form videos. The cognitive equivalent of junk food, where your neurons are actively dying but you can't stop scrolling.

Example Usage

I have such brain rot from watching 4 hours of TikTok that I can't remember what I ate for breakfast.

Origin

Emerged around 2022-2023 as a self-aware critique of social media addiction and algorithm-driven content consumption

Fun Fact

The term is often used self-deprecatingly by the very people contributing to and consuming the content causing said brain rot.

Source: TikTok and YouTube Shorts culture

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