Unboxing Video

Definition

A video of someone opening and reviewing a product, turned into a genuine marketing channel that somehow became an entire genre. It's the TikTok phenomenon where people watch others open packages.

Example Usage

We sent products to 50 micro-influencers for unboxing videos, achieving 2M impressions at a 0.3% engagement rate.

Origin

Emerged organically on YouTube around 2010, became a marketing strategy by 2015

Fun Fact

Some unboxing videos get millions of views despite the product being as interesting as cardboard.

Source: Social Media Marketing Trends

Related Terms

Advanced

waterfall strategy

An ad buying method where inventory is offered sequentially to buyers in descending priority order until someone bites. Like a retail clearance rack that goes through progressively less desirable shoppers.

📣 Marketing / Advertising

Intermediate

white label

Products or services produced by one company but rebranded and sold by another under their own name, allowing companies to offer things they didn't actually create. It's business cosplay—everyone pretends you made it, and you pretend that's not weird.

📣 Marketing / Advertising

Intermediate

creative fatigue

The phenomenon where your audience becomes so numbingly bored with seeing the same ad that performance metrics plummet faster than enthusiasm at a timeshare presentation. The marketing equivalent of playing 'Wonderwall' at every party.

📣 Marketing / Advertising

Beginner

insert

That promotional card, coupon, or leaflet strategically stuffed into magazines, packages, or direct mail that inevitably falls out and clutters your coffee table. In marketing and publishing, inserts are additional materials slipped into existing products to advertise, inform, or annoy. They're the reason you can never read a Sunday newspaper without creating a paper avalanche.

📣 Marketing / Advertising

Beginner

permission marketing

A marketing approach where companies obtain explicit consent before sending promotional messages, as opposed to interruption marketing which assumes everyone wants to hear about your product. Revolutionary concept: not annoying people who didn't ask.

📣 Marketing / Advertising

Beginner

influencer marketing

Paying people with large social media followings to promote your product, operating on the principle that strangers trust other strangers more than they trust brands. It's word-of-mouth marketing for the selfie generation.

📣 Marketing / Advertising

Translate This Term

See “Unboxing Video” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Beginner

Dirty Arek

while sleeping over with your partner at theirs parent's house, doing a Dirty Arek means, sneaking out of the room in th...