trough of sorrow

Advanced 🚀 Startup / VC

Definition

The extended period after initial startup excitement fades when growth stalls and reality sets in, but you're too committed to quit. It's the emotional valley between 'we're going to change the world' and 'maybe we should get real jobs.'

Example Usage

We've been stuck in the trough of sorrow for eight months, subsisting on ramen and false hope while our metrics refuse to improve.

Source: Startup lifecycle terminology

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