trigger terms

Definition

Specific financing words in advertising (like 'only $500 down') that legally require full disclosure of all loan terms under TILA regulations. It's why some real estate ads read like pharmaceutical disclaimers.

Example Usage

I had to rewrite the entire ad because 'low down payment' is a trigger term that would have required listing all the loan details in an Instagram post.

Origin

Truth in Lending Act (TILA) regulations established in 1968

Fun Fact

Trigger terms include specific payment amounts, down payment amounts, number of payments, and payment periods—which is why savvy marketers say things like 'flexible financing' instead.

Source: Federal lending regulation and advertising compliance terminology

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