Definition

A supporter who campaigns on behalf of a candidate, delivering messages and attacking opponents while the candidate maintains deniability. Democracy's proxy warrior.

Example Usage

The campaign deployed high-profile surrogates to swing states while the candidate focused on fundraising in California and New York.

Origin

From Latin 'surrogatus' (substitute), adopted into campaign strategy terminology in the late 20th century

Fun Fact

Surrogates are particularly valuable for delivering attacks that would seem unpresidential or petty coming directly from the candidate.

Source: Campaign strategy terminology

Related Terms

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See “surrogate” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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