steam roller pricing

Definition

An aggressive discounting pattern where prices progressively decrease to move inventory, crushing margin like asphalt under heavy machinery. The retail death spiral in action.

Example Usage

We started at $99, then $79, now $49—classic steam roller pricing that trained customers to wait for rock-bottom before buying anything.

Origin

Retail marketing terminology describing the flattening effect of progressive discounting

Fun Fact

Steam roller pricing permanently damages brand perception, with 70% of customers refusing to pay full price once the pattern is established.

Source: Retail marketing and pricing strategy terminology

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