Definition
A military strategy emphasizing overwhelming force and psychological dominance to break enemy will before sustained combat—basically, 'make them regret starting' in one explosive gesture.
Example Usage
The air campaign was designed around shock and awe principles to minimize ground engagement.
Origin
Formalized in 1996 by Harlan Ullman and James P. Wade
Fun Fact
The term became mainstream during the 2003 Iraq invasion media coverage.
Source: National Defense University Publications
Related Terms
Translate This Term
See “Shock and Awe” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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