Shock and Awe

Intermediate 🎖️ Military / Defense

Definition

A military strategy emphasizing overwhelming force and psychological dominance to break enemy will before sustained combat—basically, 'make them regret starting' in one explosive gesture.

Example Usage

The air campaign was designed around shock and awe principles to minimize ground engagement.

Origin

Formalized in 1996 by Harlan Ullman and James P. Wade

Fun Fact

The term became mainstream during the 2003 Iraq invasion media coverage.

Source: National Defense University Publications

Related Terms

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